Creator and channel
Keep the channel name, platform, URL, and contact link in one row so you are not digging through tabs later.
Free spreadsheet template
Free YouTuber outreach spreadsheet for indie game launches
A simple tracker for the part of launch prep nobody wants to do twice: finding relevant creators, keeping contact links straight, and remembering who needs a follow-up.
Excel file. Ungated download. Import into Google Sheets if you prefer.
Built for Steam demos Next Fest prep Launch outreach Manual creator lists
What is inside
The columns you need before you start sending keys.
The sheet is intentionally plain. One row per creator. Enough structure to keep the campaign clean, without turning outreach into a second project.
Fit reason
Write the one-line reason this creator belongs on the list. Similar game coverage beats raw subscriber count.
Priority and status
Sort by the creators most likely to care, then track whether each row is not contacted, emailed, followed up, replied, or covered.
Follow-up notes
Use dates and notes to avoid duplicate emails, remember context, and keep the campaign moving after the first send.
Manual workflow
Use it when you are still building the list by hand.
If you are searching YouTube manually, the hard part is not just finding creators. It is keeping the list clean after 80 tabs, three similar games, and a week of follow-ups.
01
Pick 3-5 similar games
Start with Steam games that look, play, or sell to the same kind of audience as yours.
02
Add creators with a real fit
Do not add random big channels. Add creators who have already covered games close to yours.
03
Send in focused batches
Use the status and follow-up fields so you can send, follow up once or twice, and avoid losing track.
When manual gets slow
Fill the spreadsheet from creators who already covered games like yours.
The template helps you run the campaign. GameOutreach helps with the grind before that: search by a similar Steam game, review the YouTubers who covered it, then export the creator list.
Use the spreadsheet manually if you are starting small. Use GameOutreach when you want a filled creator list faster.
app.gameoutreach.co
Search Steam games...
Search
Channel
Subscribers
Email
Status
IndieGamer_Pro
142K
contact@...
Found
RetroPlaysTTV
89K
biz@...
Found
PixelCritique
215K
press@...
Found
SteamDeckFan
67K
--
N/A
GameDevJourney
53K
hello@...
Found
FAQ
Quick answers before you download.
Is the spreadsheet really free?
Yes. It is an ungated instant download. No email form, no account, and no credit card.
What does the outreach tracker include?
The tracker includes columns for channel name, platform, channel URL, contact email or link, language, fit reason, priority, status, first contact date, follow-up date, and notes.
Can I use it in Google Sheets?
Yes. Download the Excel file, then import it into Google Sheets if that is where you run your outreach.
How does this connect to GameOutreach?
The spreadsheet is for running the campaign manually. GameOutreach helps fill the list faster by finding YouTubers who already covered games similar to yours, then exporting the list.