Keymailer alternative
On Keymailer, creators find your game and request keys. GameOutreach flips the direction: you pick a Steam game like yours, get every YouTube channel that covered it — stats, country, and public emails — and send the keys yourself. Free preview first, one-time packs from $15, no subscription.
2 free preview searches · first 200 channels + 5 emails each · no credit card
The short version
01
Keymailer (publisher side now called Partnier) is a key distribution platform. You list your game, creators on its network request keys, you approve and track the coverage. Free plan capped at 10 network campaign requests a month; paid plans from $24.99/mo; promoted boosts from $249.
02
GameOutreach is a YouTuber discovery tool. You search by a Steam game similar to yours and get every YouTube channel that covered it — subscribers, average views, country, and public emails — as a list you can export. Two free preview searches; one-time packs from $15.
03
They solve different halves of the same job. Keymailer manages creators who come to you. GameOutreach finds the ones who don't know your game exists yet.
Credit where due
Read the indie dev threads about Keymailer and the honest summary isn't "it's bad." It's "it does a specific job." That job:
List your game and key requests show up without you sending a single email. For a good-looking game in a popular genre, that queue can get busy on its own.
Keys go out through the platform with redemption tracking and bot/fraud screening — a lot safer than pasting Steam keys into replies to strangers after launch.
Source: r/gamedev: devs use it to vet streamers and cut scammy key requests
It watches YouTube, Twitch, and TikTok and tells you who actually made a video, so you're not searching your game's name every morning.
The Partnier side adds press outreach, playtesting, and paid campaign tools — the stuff a publisher's marketing person actually uses.
The friction
The same threads repeat three frustrations. None of them are scandals — they're structural:
01
Inbound requests include inactive channels, wrong languages, wrong genres, and the occasional key farmer. Devs report approving a few dozen requests out of hundreds — after checking each channel manually. The dashboard moved the vetting work; it didn't remove it.
Source: r/gamedev: 66 approved of ~300 requests, 5–10 pieces of contentr/gamedev: “sifting requests felt like manual outreach” (VR dev)
02
Only creators registered on Keymailer can request your game — and only if they notice it among every other listing. The YouTuber who covered five games exactly like yours but never made a Keymailer account will never see it.
03
The free plan caps Keymailer-network campaign requests at 10 a month. Past that it's a monthly plan, and visibility pushes are paid boosts on top. For a single launch window, that means paying for months you don't use — and some devs question whether the paid spend beats doing the outreach themselves.
Source: r/IndieDev: a full €499 campaign write-up, mixed ROIr/gamedev: more coverage from 2 days of manual research than a $600 package
The flip
GameOutreach skips the network entirely. Instead of waiting to be discovered, you start from a game like yours that already got coverage:
Pick a Steam game that looks or plays like yours. GameOutreach returns every YouTube channel that covered it. Relevance comes from what the channel actually plays, not from who signed up somewhere.
Public contact emails for about half the channels — including the captcha-gated ones YouTube limits to ~5 reveals a day, which we collect daily. You write the pitch from your own inbox.
Two free searches show the first 200 channels and the first 5 public emails. If the results look wrong for your game, you've spent nothing.
$15 for 3 searches, $25 for 7, $69 for 25. No subscription. Buy while you're prepping, use whenever the launch actually happens.
From one dev's campaign data
One stat that shapes how we think about this: a dev we work with emailed ~200 streamers for a demo launch and tracked every reply. Roughly 25% of active channels under 20k subscribers responded — against 0.5% of channels over 50k. Small, active, genre-matched channels are where indie outreach pays off, and that's exactly the list a similar-game search produces.
Side by side
| Keymailer | GameOutreach | |
|---|---|---|
| What it is | Key distribution + creator campaign platform (publisher side is now Partnier) | YouTube channel discovery + contact list tool |
| How creators are found | They find you — network creators browse listings and request keys | You find them — search a similar Steam game, see every channel that covered it |
| Creator pool | ~50k registered creators (their published number) | Any YouTube channel that covered the similar game — on a platform or not |
| Platforms | YouTube, Twitch, TikTok, plus press | YouTube only |
| Steam key delivery | Built in, with redemption tracking and fraud screening | Not included — you send keys from your own email |
| Coverage tracking | Automatic, across platforms | Not included |
| Creator contact | Through the platform | Public emails in the list (~50% of channels) |
| Spreadsheet export | Dashboard-centred workflow | CSV/Excel export is the whole point |
| Pricing | Free plan (10 network requests/mo) · plans $24.99–$99/mo · boosts from $249 | 2 free preview searches · one-time packs $15 / $25 / $69 · searches never expire |
| Built for | Studios and publishers running multi-platform campaigns — works for indies with inbound traction | Solo devs and small teams emailing YouTubers around a demo or launch |
Keymailer/Partnier pricing as of June 2026, per partnier.com/pricing — check there for current numbers. This page gets re-checked when their pricing changes.
Best fit
Also fine: both. Keep a Keymailer listing up so inbound requests can roll in, and use GameOutreach to email the similar-game YouTubers who were never going to find that listing. Inbound catches whoever finds you; outreach gets to the channels you actually picked.
The product
01
Type the name of a game that looks or plays like yours. That's the entire setup.
02
Subscribers, average views, country, Steam coverage history, and public emails. The first 200 channels and 5 emails are free, so you can judge relevance first.
03
Unlock the full list with a one-time pack, export to CSV/Excel, and run the outreach from your spreadsheet and inbox.
FAQ
No, and it doesn't try to be. Keymailer handles inbound key requests, key delivery, and coverage tracking across YouTube, Twitch, and TikTok — GameOutreach does none of that. It replaces one specific part: finding relevant YouTube channels and their contact emails. If your plan is "email creators who cover games like mine," GameOutreach covers that whole workflow. If your plan is "let creators come to me," that's Keymailer's job.
Direction. Keymailer is inbound: your game sits in a catalog and registered creators request keys. GameOutreach is outbound: you search a similar Steam game, get every YouTube channel that covered it with stats and public emails, export the list, and email them yourself. Keymailer manages creators who find you; GameOutreach finds creators who don't know your game exists.
As of June 2026: a free plan limited to 10 Keymailer-network campaign requests per month, an indie plan at $24.99/month (or $149/year), a Studios plan at $99/month (or $999/year), and promoted boost campaigns starting around $249 — the popular launch packages run around $499. Managed services are priced by quote. Check partnier.com/pricing for current numbers.
Two preview searches are free — each shows the first 200 channels and the first 5 public emails. Paid packs are one-time: $15 for 3 searches, $25 for 7, $69 for 25. A paid search unlocks the full channel list, every public email we have (~50% of channels), and CSV/Excel export. Searches never expire, and a search that returns fewer than 50 channels isn't charged.
No. You get the channel list and the emails; you send keys from your own inbox and watch the coverage land yourself. Most devs track this in a spreadsheet — there's a free outreach tracker template on this site if you want the columns pre-made.
Lurkit is the closest like-for-like platform (creator network plus key distribution), generally aimed at bigger budgets. Woovit shut down in December 2024. IMPRESS Launchpad is still in closed beta. And manual YouTube search is free — it just costs days. If the part you care about is "find relevant YouTubers and email them," that's the part GameOutreach automates.
Yes — they barely overlap. Keep the Keymailer listing for inbound requests and key delivery, and use GameOutreach to build the outbound list of similar-game YouTubers. Running inbound and outbound at the same time is the standard playbook for a serious launch.
Keep going
The tracker for running the campaign once you have the list.
The full manual workflow, if you want to do it by hand first.
What to actually write when you email creators.
Pack sizes and what each search unlocks.
Press Start
2 free preview searches · no credit card