Find YouTubers who played games like yours. Get their emails. Reach out._

The fastest way is to pick a game similar to yours on Steam and find every YouTube channel that covered it. Those creators already play your genre - they're far more likely to cover your game than a random search would turn up. GameOutreach does exactly that: search by similar game, get a list of channels with stats and contact emails.

GameOutreach is built specifically for this. You search by a similar Steam game, and it returns every YouTube channel that made videos about it - subscriber count, average views, average interactions, country, and email. Unlike generic influencer platforms, the search is game-based, so results are relevant by definition.

The standard approach is to send game keys to YouTubers who cover similar games, ideally when you have a demo or a close-to-launch build. Finding the right channels manually takes days. Tools like GameOutreach let you pull hundreds of relevant channels in minutes - filtered by size and country - so you can focus on writing the pitch, not building the list.

Search for a game in the same genre as yours and filter results by subscriber count. GameOutreach indexes channels of all sizes - there's no minimum. Smaller creators (under 50K subscribers) often have higher engagement and are more likely to respond to outreach from indie devs.

Yes - most outreach campaigns succeed through volume and relevance, not just one or two big names. A typical indie launch involves contacting 100–500 channels. The more relevant the creators (i.e., they already cover your genre), the better your response rate. GameOutreach helps you build that list without spending days on YouTube manually.

YouTube hides emails behind a 'View Email Address' CAPTCHA capped at ~5 lookups per day per Google account, so pulling them manually for 200 channels takes weeks. GameOutreach pulls emails from public sources whenever a creator lists one (~50% of channels). The free preview shows the first 200 channels with stats and the first 3 public emails so you can check fit first; buy a search to unlock the full list, every public email we can find, and CSV export.

Yes - you get 5 free preview searches. Pick a similar game and you'll see the first 200 matching channels with stats, country, Steam coverage history, and the first 3 public emails when available. Buy a search to unlock the full list, CSV export, and the remaining public emails for the ~50% of creators who list one in a public source. Packs start at $15 (3 searches), no subscription, and searches never expire.

Most indie launches start with 3-5 similar-game searches. The Starter pack (3 searches) covers a focused first pass; Launch (7 searches) gives room to explore more genres. If you're not sure, start with Starter - searches never expire, so you can top up later.

If GameOutreach returns fewer than 50 matching channels, we don't count the search against your pack. You'll see 'this search was not charged' in the result, and the search goes back to your balance. Niche games shouldn't pay full price for a small list.

Searches never expire. Buy a pack now when you have headspace, and use it whenever your launch actually happens - including across multiple games down the road. That's the main reason we don't run a subscription for indie devs.

Lurkit is enterprise-only with contact-sales pricing. Keymailer is a closed network - creators have to opt in, and plans run $25-99/mo plus $499 per Boost. GameOutreach is self-serve, pay-per-use, and searches never expire - buy a pack when you're prepping a launch, use it whenever your launch actually ships.