01
Search YouTube game by game
Type in similar games, dig through the results, and guess which channels still upload and which went quiet two years ago.
Use case: YouTuber outreach
Find YouTubers for your game - the ones already covering games like it
Type a Steam game that plays like yours. GameOutreach returns every YouTube channel that covered it, with subscriber counts, average views, country, and a public email where one exists. Review the list free, and unlock the spreadsheet when it looks right.
2 free preview searches · first 200 channels + 5 public emails each · no credit card
The problem
The manual version eats your launch window
The playbook is no secret: find YouTubers who cover games like yours, send them a Steam key. The part nobody budgets for is the list itself.
The manual route does work, it's just slow. If you'd rather run it by hand, the full guide walks through it: who to target, where to look, what reply rates to expect. This page is about skipping the slow part.
02
Vet every channel by hand
Open the About tab, scan recent videos, check whether they actually cover indies, copy the subscriber count somewhere.
03
Grind the email captcha
Only ~1 in 4 channels show a public email. YouTube hides the rest behind a captcha capped at about 5 reveals a day per account.
04
Fill the spreadsheet, row by row
Channel, subs, link, email, status. A real outreach list runs hundreds of rows, and you end up filling them in the same weeks you should be fixing launch bugs.
The shortcut
Start from a game like yours
One search replaces the whole grind: pick a game, get everyone who covered it.
01
Pick a similar Steam game
Name a game that plays like yours, or just shares the vibe. That's the whole setup.
02
Get every channel that covered it
A minute or two later you have the YouTube channels that made videos about it, along with subs, average views, country, and any email we have.
03
Check the fit for free
The first 200 channels and 5 public emails cost nothing. Scroll the list and see whether these creators match your game before paying a cent.
04
Export it if it's useful
A one-time pack unlocks the full list, every public email we have, and CSV/Excel export. Then it's Steam keys and emails from your own inbox.
app.gameoutreach.co
Search Steam games...
Search
Channel
Subscribers
Email
Status
IndieGamer_Pro
142K
contact@...
Found
RetroPlaysTTV
89K
biz@...
Found
PixelCritique
215K
press@...
Found
SteamDeckFan
67K
--
N/A
GameDevJourney
53K
hello@...
Found
Why similar games
Upload history beats creator categories
Creator databases sort channels into buckets like "gaming" and hope for the best. A channel's upload history is the real signal: someone who covered Dome Keeper three times will at least click on your mining roguelite.
Relevance you can check
Every channel in the results made a video about the game you picked. You don't have to guess whether they cover your genre. You can open the video and check.
Not a closed network
Results aren't limited to creators who signed up for some platform. If a channel covered the game, it's in the list, including the small ones no creator database bothers to track.
Volume without the busywork
Outreach is a numbers game: the more relevant creators you email, the better your odds. A few searches on neighboring games build a list that would take weeks by hand.
From one dev's campaign data
A dev we work with emailed ~200 creators around a demo launch and tracked every reply. About a quarter of the active channels under 20k subscribers answered. The 50k+ channels almost never did. Small, genre-matched channels are where indie outreach pays off, and they're most of what a similar-game search turns up.
The catch
Not every channel comes with an email
About 1 in 4 YouTube channels post a contact email publicly. The rest sit behind YouTube's "view email address" captcha, capped at roughly 5 reveals a day per account. That cap is why collecting emails by hand takes weeks.
We run those captcha reveals every day and add what we find, so coverage keeps climbing. It's highest for the channel sizes devs target most:
~49%
of channels over 10k subs have an email in our data
~59%
of channels over 50k subs
~65%
of channels over 100k subs
Numbers as of June 2026, climbing as we collect more. Channels without an email still show up in your results with their stats and link. The preview is free so you can check real coverage for your game before paying.
When devs run this
Demo, fest, or launch: the list comes first
Demo launch
Demos are how mid-size creators find indies before everyone else does. If your demo just shipped or lands soon, build the list now and email creators while it's news.
Steam Next Fest
Every fest, creators dig through hundreds of demos looking for video material. Get the list built before the fest starts, so your email lands while they're picking what to play.
Full release
Coverage in launch week is what moves wishlists into sales. Send keys when you have a close-to-launch build, and spend release week talking to creators instead of hunting for them.
Timing around a festival? The Steam festivals calendar lists every upcoming deadline, and the Next Fest creator outreach checklist covers the week-by-week plan.
What it costs
Free to check. A one-time pack to export.
Free preview
2 searches · no credit card
- First 200 channels per search, with full stats
- First 5 public emails per search
- Enough to tell whether the results fit your game
One-time packs
$15 for 3 · $25 for 7 · $69 for 25
- Full channel list and every public email we have
- CSV/Excel export for your outreach spreadsheet
- Searches never expire, so you can buy now and use them at launch
- Under 50 channels found? The search isn't charged.
No subscription anywhere in this. Full pack details live on the pricing section of the homepage.
FAQ
Questions devs ask us
How do I find YouTubers to cover my indie game?
Start from a game instead of from the creators. Pick a Steam game in your genre, find the YouTube channels that covered it, and you have a list of creators whose audiences already watch games like yours. That's the part GameOutreach automates. One search returns every channel that covered the game, with stats and whatever public emails we have.
Will every channel in the results have an email?
No. Only about 1 in 4 YouTube channels post an email publicly, and YouTube caps captcha-gated email reveals at roughly 5 per day per account. We run those reveals daily on top of collecting public addresses, which puts coverage at about 49% of channels over 10k subscribers, 59% over 50k, and 65% over 100k as of June 2026. Every relevant channel still appears in the list. The ones without an email just have a blank in that column.
What do I get for free?
Two preview searches, no credit card. Each shows the first 200 channels with full stats (subscribers, average views, country) plus the first 5 public emails. That's enough to tell whether the results fit your game. Unlocking the full list, the rest of the public emails, and the CSV/Excel export takes a one-time pack: $15 for 3 searches, $25 for 7, $69 for 25.
What if the results don't fit my game?
That's what the preview is for: look at the list before paying anything. If a paid search returns fewer than 50 channels, it isn't charged and goes back to your balance. And since relevance comes from the game you pick, trying a different similar game usually fixes a weak result.
Does this find small YouTubers too?
Yes, there's no minimum channel size. If a channel covered the similar game, it's in the results. Small channels are usually the point: in one dev's tracked campaign, about a quarter of active sub-20k channels replied, while the 50k+ ones almost never did.
What do I send the creators once I have the list?
A short, specific email: which of their videos made you think of your game, one or two lines about it, a Steam key right in the message, and your launch date. No press-release attachments. The blog has a copy-paste template plus the reply data behind it.
Is this a creator network like Keymailer?
No. There's nothing for creators to join and no key-request queue. GameOutreach looks at what channels have already covered and hands you the list with contact emails. You send keys from your own inbox. If you're weighing the two, there's a full Keymailer comparison on this site.
Keep going
How to find YouTubers to play your indie game
The full manual workflow and the response-rate math behind outreach.
YouTuber outreach email template
What to write when you email creators, with the reply data.
Free YouTuber outreach spreadsheet
The tracker for running the campaign once you have your list.
Keymailer alternative for indie devs
How similar-game search compares to a key-request network.
Press Start
Your game deserves YouTube coverage
Find Relevant Creators2 free preview searches · no credit card